Understand Your Customer
CNBC Interview Nov. 3 2009
The fundamental driver of growth is customer engagement, says Jean Claude Larreche, Alfred H Heineken chair of marketing at INSEAD. He speaks to CNBC's Sri Jegarjaah and Martin Soong about how companies should invest more in understanding their customers.
For further information on customer profitability and The Momentum effect, click here.
 |
What Is Your Ideal Outcome? |
 |
What Is Your Industry Sector? |
|
What are Our Centres of Excellence?
